

How to develop an effective marketing plan for your small business
$10.00
Marketing is essential for business’s success. Gain valuable insights to the marketing process, strategies, market segmentation, marketing plans and setting a marketing budget.
This course consists of 1 module.
Study method:
- Self-study: download the course material and assignments, and study at your own pace.
For info or advice to help you choose an option, please contact Mauritz: mbekker @ mbent.co.za
Major outcomes:
- Know how to analyse the external marketing environment in which your business operates to identify opportunities and threats.
- Fully understand the marketing process.
- Be able to prepare a marketing strategy based on the business strategy.
- Know how to prepare a market segmentation approach.
- Learn how to produce a marketing mix for each target market.
- Develop a marketing plan.
- Compute a marketing budget.