How to develop an effective marketing plan for your small business

$10.00

Marketing is essential for business’s success. Gain valuable insights to the marketing process, strategies, market segmentation, marketing plans and setting a marketing budget.

This course consists of 1 module.

Study method:

  • Self-study: download the course material and assignments, and study at your own pace.

For info or advice to help you choose an option, please contact Mauritz: mbekker @ mbent.co.za

Major outcomes:

  • Know how to analyse the external marketing environment in which your business operates to identify opportunities and threats.
  • Fully understand the marketing process.
  • Be able to prepare a marketing strategy based on the business strategy.
  • Know how to prepare a market segmentation approach.
  • Learn how to produce a marketing mix for each target market.
  • Develop a marketing plan.
  • Compute a marketing budget.