How to find new business opportunities
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When confronted with the challenge to identify potential business opportunities, one tends to get ‘stuck’. Only when we shift our focus and begin to look for problems that can be solved, our minds open up to the ‘field of diamonds’ begging to be picked up and polished.
In looking for business opportunities, we should therefore start looking for problems instead of opportunities, as current wisdom propagates.
This article focuses on how you can find problems that can lead to opportunities.
A business opportunity is always in the form of a solution to a problem. People buy solutions to their problems and not products or services per say. All effective sales people have mastered the technique to sell solutions to their clients. To solve a direct or indirect problem is and was always ‘the reason to buy’.
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